Digital Marketing Officer

·        Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

·        Design, build and maintain our social media presence

·        Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

·        Identify trends and insights, and optimize spend and performance based on the insights

·        Brainstorm new and creative growth strategies

·        Plan, execute, and measure experiments and conversion tests

·        Collaborate with internal teams to create landing pages and optimize user experience

·        Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

·        Instrument conversion points and optimize user funnels

·        Collaborate with agencies and other vendor partners

·        Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

·        2-3 years of working experience in digital marketing

·        Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

·        Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

·        Experience in optimizing landing pages and user funnels

·        Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

·        Experience in setting up and optimizing Google Adwords campaigns

·        Working knowledge of HTML, CSS, and JavaScript development and constraints

·        Strong analytical skills and data-driven thinking

·        Up-to-date with the latest trends and best practices in online marketing and measurement

·        Bachelor's or Master's degree in Marketing or a related field