Loyalty Marketing and Consumer Insight Manager
LocationBangkok,Bangkok
Job typePermanent
SalaryNegotiable
Job Responsibilities
- Drive and optimize campaign and loyalty program strategies to build consumer retention and re-purchase
- Consistently look for new and innovative ways to collect consumer data
- Develop segmentation and targeting strategies based on customer data and business needs
- Prioritize actionable data point that has the highest potential contribution to the business
- Leverage data to build insights using data modeling
- Partner with the other function and markets to design attractive offers to effectively drive retention and sales
Experience requirements
- Bachelor’s Degree in any field
- At least 5 years of experience in Loyalty Manager, CRM, and Consumer insight
- Experience in Home Appliance product is the advantage
- Experience in CRM and Data Analyst in APAC business area
- Good command of English