Added 1048 days ago

CMO

LocationBangkok

Job typePermanent

SalaryNegotiable

Job FunctionMarketing & Communications

IndustryFood & Packaged Food

Job IDJN -062021-59911


Job Responsibilities

Delivering company growth and financial targets for volume & revenue to reach yearly goals and long-term objectives

Driving the consumer strategy leveraging consumer insights, partnerships and holistic shopper strategy

Developing the e-commerce business through food aggregators, online and digital platforms

Tracking brand, customers, and project performance through data analysis by converting KPI s and findings into specific insights and actions that add value to the business

Being responsible for the leverage of consumer insights to identify new sources of profitable growth

Developing a portfolio of brands/packages/prices to fulfill consumer needs and maximize revenue growth

Identifying the key business priorities and work with the cross-functional group to bring the brand marketing efforts to live in the marketplace

Working with agency and internal cross-functional partners to develop brand and channel marketing programs and supporting material

Developing programs and secure the required budget in order to execute the marketing plan

Experience requirements

Bachelor’s Degree in marketing, business administration or any related field

10 years of experience in marketing with food ingredient, beverage and pharmaceutical industry

Strategic marketing both online communications and offline activation, and branding strategy

Business-driven mindset, ability to do financials/market share analysis as well as develop the business case

Results-driven and comfortable with metric

Good command of English


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