Digital Marketing Director

Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Designs, builds, and maintains our social media presence.

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights, and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans, executes, and measures experiments and conversion tests.

Collaborates with internal teams to create landing pages and optimize user experience.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Identifies critical conversion points and drop off points and optimizes user funnels.

Completes digital marketing department operational requirements by scheduling and assigning employees and following up on work results.

Bachelor's Degree or Master’s Degree in advertising, marketing, digital media, or similar

7 years of experience in Digital Marketing with the managerial role

Proficiency in digital marketing and analytics tools

Good understanding of e-commerce

Familiarity with all major social media networks including Facebook, Instagram, Twitter, and YouTube.

Excellent understanding of digital practices such as SEO, SEM, SMO, and PPC.

Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology

Strong written and verbal communication skills.

Excellent financial and analytic abilities.

Strong leadership and project management skills.

Good command of English