Digital Marketing Specialist

• Plan, build and maintain our social media presence.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Identifying target audiences and analyzing their characteristics, behavior and media habits and coordinate with creative team to create contents.

• Plan and execute all web, SEO/SEM, marketing database, email and social media campaigns and measure experiments and conversion tests.

• Set up and manage budget to reach target KPI in line with strategy and campaign goal and optimize click-thru/conversion rates.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) then provide better media performance.

• *** IMPORTANT *** Strong analytical skills and data-driven thinking.

• BA or MA in Business Administration, Mass Communication, Marketing

• At least 2 years' experience in Digital field.

• Over 2 years' experience with the knowledge of online marketing, online channels, technology trends and platforms and has the passion to work online/integrated marketing for Digital Planner.

• Can work under pressure, Conscious to response the urgency at a time.

• Strong passion of Digital communication Advertising and creative.

• Understand the workings of AdWords’ programs and search engine optimization towards promoting appropriately the profit goal of the organization.

• Have interests in technology industry, and basic knowledge of mobile phones