Marketing Communication Senior Manager
CategoryMarketing & Communications
Career Level Middle Management
Number of Vacancy 1
- Develops marketing strategy for skincare & cosmetic products.
- Iidentifys short-term and long-term for marketing communication plan.
- Maintains research database.
- Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
- Achieves financial objectives by preparing & controlling an annual budget.
- Provides overall market and customer insights to address key strategic questions.
- Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
- Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.
- Plans and executes SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Measures and reports performance of all digital marketing campaigns (ROI and KPIs).
- Collaborates with internal teams to create landing pages and optimize user experience.
E-Commerce and Social Commerce:
- Identifies social commerce and e-commerce site features based on strategic priorities, industry experience, customer feedback, and marketplace research.
- Manages the user experience of the website including site investigation, content development, checkout funnel and promotional campaigns, order fulfillment, collections, customer service and after sale service.
- Develop and carry out the join strategic E-Commerce business plan with key customers to drive commercial performance as well as strengthening seamless customer journey.
- Drive and lead the working collaboration with customer/platform, company off-line and digital media agency to deliver best in class online execution and gaining optimal customer experience.
- Bachelor's degree or above in Marketing, Business Management or related field
- 5 years experiences in Marketing, focus on Digital Marketing
- Management Experience with subordinates
- Experience in cosmetic business would be advantage
- Good command of English in Business Level.
- Experience of implementing strategic MARCOM plans.
- Understanding of search engine ranking; solid understanding of Google Analytics and social media platforms .
- Pacharaporn Promphun
- Tel.+66 2121 3555 Ext.3520