Marketing Communication Senior Manager

1. Develops marketing strategy for skincare & cosmetic products.
2. Iidentifys short-term and long-term for marketing communication plan.
3. Maintains research database.
4. Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
5. Achieves financial objectives by preparing & controlling an annual budget.

Marketing Analyst:

• Provides overall market and customer insights to address key strategic questions.
• Evaluates customers’ online behavior and provide insights and recommendations for further enhancements to the guest experience.
• Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.

Digital Marketing:

• Plans and executes SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Measures and reports performance of all digital marketing campaigns (ROI and KPIs).
• Collaborates with internal teams to create landing pages and optimize user experience.

E-Commerce and Social Commerce:

• Identifies social commerce and e-commerce site features based on strategic priorities, industry experience, customer feedback, and marketplace research.
• Manages the user experience of the website including site investigation, content development, checkout funnel and promotional campaigns, order fulfillment, collections, customer service and after sale service.
• Develop and carry out the join strategic E-Commerce business plan with key customers to drive commercial performance as well as strengthening seamless customer journey.
• Drive and lead the working collaboration with customer/platform, company off-line and digital media agency to deliver best in class online execution and gaining optimal customer experience.

1. Bachelor's degree or above in Marketing, Business Management or related field
2. 5 years experiences in Marketing, focus on Digital Marketing
3. Management Experience with subordinates
4. Experience in cosmetic business would be advantage
5. Good command of English in Business Level.
6. Experience of implementing strategic MARCOM plans.
7. Understanding of search engine ranking; solid understanding of Google Analytics and social media platforms .