Bangkok,Thailand, 22 September 2016: Adecco Staffing, the main brand of Adecco Group, the world’s leading provider of HR solutions, today launched its new brand identity in Thailand. The new identity includes a new logo, more engaging visuals, a UX-focused website and enhanced communications tools. It will allow Adecco Staffing to enhance candidate and client engagement with a warmer and livelier tone, look and feel.
The world of work has been and will continue to change profoundly, bringing new challenges and opportunities to both jobseekers and employers. For Adecco Staffing, the main brand of the Adecco Group, innovation and proximity are key to support clients and candidates, capitalize on the value of change and shape the future of the workplace.
Adecco Staffing’s rebranding was launched today in Thailand to boost Adecco’s proximity to its candidates, clients and colleagues through more direct communication, responsive web design, as well as simpler and faster job search and application process functions.
The new identity maintains Adecco Staffing’s red legacy and signals an evolution without losing touch with its roots. The project maximizes quality, consistency and authenticity in the brand experience worldwide. The benefits will be seen both online and offline, as the rebranding will be progressively applied in the Adecco branches around the world.
In addition to Thailand launch, the roll out of the rebranding will include 28 websites across the world in 2016, with final implementation in all 60 Adecco countries throughout 2017.
For further information please contact:
Adecco Corporate Press Office
Press.office@adecco.com or +41 (0) 44 878 87 87
@AdeccoGroup
About the Adecco Group
The Adecco Group, based in Zurich, Switzerland, is the world’s leading provider of HR solutions. With more than 32,000 FTE employees and around 5,100 branches in over 60 countries and territories around the world, Adecco Group offers a wide variety of services, connecting around 700,000 associates with our clients every day. The services offered fall into the broad categories of temporary staffing, permanent placement, career transition and talent development, as well as outsourcing and consulting. The Adecco Group is a Fortune Global 500 company.
Adecco Group AG is registered in Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN).
