Brand Communication Executive (Manager Level)

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เกี่ยวกับบริษัท

The Brand Communication Executive (Manager Level/Luxury Segment) will be responsible for developing and executing an overall brand communication strategy to enhance brand awareness, customer engagement, and loyalty. This role requires expertise in integrated brand communication, data-driven marketing, and customer-centric strategies. The candidate will ensure consistent and effective messaging across multiple communication channels while leveraging data insights to drive impactful engagement.

รายละเอียดงาน

Job Description:

• Develop and implement a comprehensive brand communication strategy aligned with business goals and market trends.
• Manage and execute data-driven communication campaigns, including EDM (Electronic Direct Mail), CRM (Customer Relationship Management), and personalized content strategies to optimize customer engagement.
• Oversee the creation and execution of multi-channel communication initiatives, ensuring brand consistency across all platforms.
• Analyze customer data, segment audiences, and leverage insights to enhance targeted communication and campaign effectiveness.
• Collaborate with internal teams, including marketing, digital, and creative teams, to ensure seamless execution of brand messaging and customer experience initiatives.
• Monitor, track, and report key performance metrics to measure campaign success and continuously optimize communication strategies.
• Research industry trends, emerging communication tools, and best practices to enhance brand communication effectiveness.
• Manage external vendors and agencies to execute campaigns efficiently within the allocated budget.
• Ensure alignment with brand guidelines and maintain a strong, consistent brand voice across all touchpoints.

ประสบการณ์

Qualifications:

• 5 – 10 years of experience in brand communication, EDM, CRM, and digital communication strategies
• Proven track record in managing end-to-end brand communication projects and customer engagement strategies.
• Strong analytical skills with the ability to interpret data and apply insights to improve communication effectiveness.
• Proficiency in Thai and English.

If you are interested in this position, please apply directly to Khun Kornpanach (Jeab) at Kornpanach.N@adecco.com or apply for the job via this link.

การศึกษา

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field.