Trade Marketing Manager

---

รายละเอียดงาน

• Planning trade marketing initiatives based on the trade marketing strategy defined and evaluate the programs to measure result.
• Translate annual business month into monthly sales objectives, activity and marketing support plan
• Promotion (Price/Premium/Activation)
• Target Listing
• Merchandising/Defines National standard of Building Blocks KPIs by Channel / type of POS (distribution, freshness, visibility, price consumer, display).
• Defines and manages overall trade marketing budget and ROI for all Trade Marketing Activities by channels
• Lead trade marketing initiatives to meet both brand and customer expectations
• Analyze brand sales by channels using available data to identify action plans.
• Support sales teams in the execution of activities and in achieving their sales and budget objectives
• Supports channels and category data to cross functional team

ประสบการณ์

• At least 5 years of experiences in Trade Marketing, Key Account, Merchandising or Category/Space Management
• Market Knowledge: Traditional & Modern Trade, Horeca etc.
• Good in numbers and strong analytical skills
• Must be fluent command of English

การศึกษา

• Bachelor’s or Higher degree in related field.