Digital Marketing Specialist

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รายละเอียดงาน

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Understanding personas to better target identified audiences
• Creating keyword and linking strategies and Optimizing meta descriptions
• Performing regular audits of SERP rankings, crawlability page indexing, domain and link structure, sitemaps, page speed and mobile performance
• Providing recommendations to content writers to drive SEO content creation
• Monthly Reporting with the team. These calls include an overview of the campaign performance, strategy changes, local market conditions, competitive dynamics, and overall
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Analysis of reporting metrics and budget monitoring.
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages, Email Marketing and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

ประสบการณ์

• Experience and/or knowledge in social media platforms such as Facebook, LinkedIn and Twitter.
• At least 3-5 year s experiences as digital media buyer of digital marketing.
• Experience with SEO and Google AdWords (Google AdWords Certificate is an advantage)
• Familiarity with HTML, CSS and Excel.
• Good personality, effective speaking and writing skills both in Thai and English.
• Experience in social listening tool is aplus.
• Experience in Google Search Console, Google Tag Manager, Facebook Pixel is a plus.
• Highly creative with excellent analytical abilities.

การศึกษา

• Bachelor's degree in IT, Marketing, Communication or a related field