Senior Brand Manager (FMCG)

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รายละเอียดงาน

 Responsibilities :

• Planning and execution of all communications and media actions on all channels
• Understands in store environment, contributes to category strategy, defines desired relative price
• Translate brand elements into plans and go-to-market strategies
• Build the category vision and category plan with action based on thorough analysis of shopper, consumer, competitors, and market data.
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Managing the budget for advertising and promotional items
• Develop and execute marketing plan to establish and maintain brand awareness.
• Analyze competitive data, consumer segmentation, and consumer insight to develop and improve tactics.
• Seek out new marketing opportunities that fit with the brand by anticipating consumer trends.
• Manage cross-functional teams of the brand and products launch project.
• Create brand message and image that results in increased sales, brand loyalty and improving market share

ประสบการณ์

Qualifications: 

• Minimum 4 years of working experience in FMCG, Agencies, retail, or other consumer business with exposure to consumer research, advertising development, and new product launch.
• Good interpersonal skill and teamwork.
• Strong planning, analytical, and management skills with ability to multitask.
• Fluent in English