Head of Marketing

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รายละเอียดงาน

• Develop the CSR, events, activities plan are aligned to the corporate vision, company business and its commitments to sustainability.
• Ensure competitive advantage and unique selling points are well communicated and perceived, and customer satisfaction is well managed
• Organize press briefing, press conferences, press interviews to strengthen company’s and Executives profiles
• Translate the strategic direction and lead the development of operational plans for corporate branding, corporate communication, public relations, and corporate social responsibility to ensure clarity, alignment, and achievement of business goals and targets
• Lead and guide the analysis and development of customer relationship management strategy and plan through the consolidation of customer/client data from all related functions within the business group, to uncover insights for the development of CRM plan and input for sales and business development
• Monitor market trends and social listening to find new digital opportunities.
• Make sure the brand image is consistent among marketing (online and traditional), sales, and customer service aspects

ประสบการณ์

• Bachelor’s Degree or Master’s Degree in Marketing or any related field
• 7 years of experience in Corporate Branding/PR/Digital marketing
• Knowledge of the industry landscape, competitors, trends, and relevant products and technology is preferred
• Experience in defining and managing marketing initiatives to address multiple and different target customer segmentations for different business types
• Good command of English