Brand Manager (personal care)

Our client is a thriving company dedicated to curating a range of premium, natural Thai brands specializing in hair, face, and body care. They've gained recognition for their herbal shampoo and products tailored for babies and mothers. Furthermore, they export to approximately 12 countries, with South Korea as their largest market. We're currently in search of a Brand Manager with experience in leading New Product Development and Existing Product Development projects to head up a dynamic team.

Location: Close to BTS

• Collaborate with owners/senior management to propose and gain approval for Marketing & Investment plans, encompassing brand positioning, product portfolio, channel strategy, and activity planning, all geared towards achieving sales targets.
• Outline NPD and EPD projects for the in-house Product Development team, ensuring the delivery of captivating products to our target customers.
• Partner with the in-house Digital/E-Commerce team and external creative & media agencies to execute compelling brand communication and product launch campaigns.
• Collaborate with the in-house Design team on Packaging, POSM, and Digital materials to enhance the impact of brand communication in the market.
• Evaluate brand performance and manage the marketing budget in accordance with the agreed-upon plan.
• Guide ABMs in executing the brand's day-to-day operational activities.

• Possess a minimum of 5 years of work experience in marketing within a prominent FMCG company.
• Previous experience and a successful track record in launching new brands and products would be advantageous. Demonstrate creativity and stay abreast of the latest trends and best practices in Thai Consumer Goods.
• Exhibit strong Project Management and Interpersonal skills.
• Have a proficient command of English and computer literacy in Microsoft Office.
• Display enthusiasm for driving Thai Consumer Brands.

• Hold a bachelor’s or master’s degree in Marketing or a related field.