Brand Manager

Our client is a leading distributor in the sporting and outdoor goods industry, recognized for innovation and excellence in delivering high-quality equipment and apparel. Based in Thailand

• Brand Strategy Development: Create and implement comprehensive brand strategies that resonate with our target audience, focusing on product differentiation and market positioning.
• Market Research: Conduct thorough market analysis to identify trends, consumer preferences, and the competitive landscape to inform brand decisions and enhance distribution strategies.
• Marketing Campaigns: Lead the development and execution of integrated marketing campaigns across various channels, including digital, social media, and traditional marketing, to enhance brand visibility and engagement.
• Supplier Collaboration: Work closely with suppliers and partners to ensure that the products we distribute align with brand identity and market demands.
• Budget Management: Manage brand budgets, allocating resources effectively to maximize return on investment for marketing initiatives.
• Performance Analysis: Track and analyze brand performance metrics, making data-driven decisions to optimize marketing strategies and enhance brand loyalty.
• Cross-Functional Collaboration: Collaborate with sales, customer service, and logistics teams to ensure a cohesive brand experience throughout the customer journey.
• Community Engagement: Foster relationships with outdoor enthusiasts and communities through events, sponsorships, and partnerships that align with our brand values.

• 5 - 7 years of experience in brand management, preferably in the sport, outdoor, footwear, camping or consumer goods sectors.
• Strong understanding of outdoor lifestyle branding and consumer behavior.
• Excellent analytical and project management skills.
• Strong communication and interpersonal skills, with the ability to collaborate across teams.
• Passion for outdoor activities and a commitment to sustainability.

• Bachelor’s degree in marketing, Business Administration, or a related field