CRM & E-commerce Manager

The company is a well-known apparel company is a global leader in minimalist, high-quality everyday wear. Known for its innovative fabrics and functional design, it offers timeless essentials that blend comfort, versatility, and affordability. With a vertically integrated model and thousands of stores worldwide, it ensures efficient production and consistent quality. The company also prioritizes sustainability through recycling programs and responsible sourcing initiatives.

• Create a dashboard that keeps track of each key metrics for the purpose of daily tracking and for transparency of data.

• Define the correct attribution window and method that best match with the nature of the business.

• Analyze user behaviors and strengthen user journey by utilizing CRM tools provided by the company.

• Align with the company's product focus, set up a communication plan for daily App Push and EDM.

• Work collaboratively with stores to create awareness and engagement of App among the current Uniqlo users and store visitors.

• Be responsible for e-commerce and stores GMV. Continuously improve users and customers cycle to increase base sales.

• Manage user consent platform to ensure alignment with legal limitations and marketing needs.

• Upon request, extract data from various data sources to support business decision making.

• Be responsible for company's Website, App operations and customer’s journey optimization.

• Monitor the platform's performance and functionality using various tools, such as GA, Hotjar and backend tools.

• Analyze search keywords and optimize the keywords’ synonyms for the best experience for users.

• Work with Customer Center and IT to solve customers’ problems related to payment and platforms by conducting transaction investigation.

• Be the point of contact for any issues that occur with the website, App and all O2O platforms.

• Oversee testing to ensure proper functionality and coordinate the effort to deploy special features or web pages and App.

• Prepare business cases to support and set the priority for new development requests.

• Good command of English and Thai

• Proven minimum 5 years working experience in the area of digital CRM and Mobile marketing

• Good track records in tech or e-commerce and O2O will be a plus

• Expertise in spreadsheet, mobile analytics tool, GA4 and SQL (Python proficiency will be a plus)

• Strong analytical, strategic thinking and project management skills

• Excellent interpersonal skill, hands-on, result-driven, process oriented with logical thinking

• Ability to work together with global team, other departments and agencies

• Be enthusiastic, open-minded with willingness to learn new things

• Desire to work for a global customer centric, fast moving, and result-oriented company

• Bachelor’s degree or higher in Economics, Business Administration or any related field