Added 1523 days ago
Trade Marketing Manager
LocationBangkok
Job typePermanent
Salary60,000-80,000 ฿
Job Responsibilities
- Planning trade marketing initiatives based on the trade marketing strategy defined and evaluate the programs to measure result.
- Translate annual business month into monthly sales objectives, activity and marketing support plan
- Promotion (Price/Premium/Activation)
- Target Listing
- Merchandising/Defines National standard of Building Blocks KPIs by Channel / type of POS (distribution, freshness, visibility, price consumer, display).
- Defines and manages overall trade marketing budget and ROI for all Trade Marketing Activities by channels
- Lead trade marketing initiatives to meet both brand and customer expectations
- Analyze brand sales by channels using available data to identify action plans.
- Support sales teams in the execution of activities and in achieving their sales and budget objectives
- Supports channels and category data to cross functional team
Experience requirements
- At least 5 years of experiences in Trade Marketing, Key Account, Merchandising or Category/Space Management
- Market Knowledge: Traditional & Modern Trade, Horeca etc.
- Good in numbers and strong analytical skills
- Must be fluent command of English
Education requirements
- Bachelor’s or Higher degree in related field.