Head of Marketing

Performance Marketing

• Managing paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
• Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s
• Optimising campaigns across multiple channels to deliver the best return on investment
• Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset

Branding

• Analyze brand positioning and consumer insights
• Translate brand elements into plans and go-to-market strategies
• Lead creative development to motivate the target audience to “take action”
• Establish performance specifications, cost and price parameters, market applications and sales estimates
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities

PR

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Monitor, analyze and communicate PR results
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them

• Bachelor’s Degree in Marketing or any related file
• 7 years of working experience in Marketing - Performance Marketing, Branding and PR
• Passion in Education industry
• Communicable in English
• Initiative, and Management skill