Digital Marketing Specialist
LocationNonthaburi
Job typePermanent
SalaryNegotiable
Job Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Understanding personas to better target identified audiences
- Creating keyword and linking strategies and Optimizing meta descriptions
- Performing regular audits of SERP rankings, crawlability page indexing, domain and link structure, sitemaps, page speed and mobile performance
- Providing recommendations to content writers to drive SEO content creation
- Monthly Reporting with the team. These calls include an overview of the campaign performance, strategy changes, local market conditions, competitive dynamics, and overall
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Analysis of reporting metrics and budget monitoring.
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborate with internal teams to create landing pages, Email Marketing and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Experience requirements
- Experience and/or knowledge in social media platforms such as Facebook, LinkedIn and Twitter.
- At least 3-5 year s experiences as digital media buyer of digital marketing.
- Experience with SEO and Google AdWords (Google AdWords Certificate is an advantage)
- Familiarity with HTML, CSS and Excel.
- Good personality, effective speaking and writing skills both in Thai and English.
- Experience in social listening tool is aplus.
- Experience in Google Search Console, Google Tag Manager, Facebook Pixel is a plus.
- Highly creative with excellent analytical abilities.
Education requirements
- Bachelor's degree in IT, Marketing, Communication or a related field