Head of Digital

Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.

Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

Identifies trends and insights, and optimizes spend and performance based on the insights.

Brainstorms new and creative growth strategies through digital marketing.

Plans execute, and measures experiments and conversion tests.

Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Identifies critical conversion points and drop-off points and optimizes user funnels.

Bachelor’s Degree in Business Administration, Marketing or any related field

7-10 years of experience in Digital, Online Platform, and social media

Proven working experience in digital marketing, particularly within the industry

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Experience in optimizing landing pages and user funnels