Marketing Manager (Retail)
LocationBangkok
Job typePermanent
SalaryNegotiable
Job Responsibilities
Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term
Planning and execution of all communications and media actions on all channels, including online and social media
Assisting with product development, pricing, and new product launches as well as developing new business opportunities
Creating and managing promotional collateral to establish and maintain product branding
Experience requirements
Bachelor’s degree in marketing, business administration or any field
5 years of experience in Marketing Manager with retail, fashion, home appliance or any related field
Excellent written and verbal communication skills
Proven experience developing marketing plans and campaigns
Strong project management, multitasking, and decision-making skills
Good command of English