Performance Marketing Executive

Our partner is premium car company, this role must oversee all e-Performance Marketing covers e-Commerce marketing strategy, user experiences, marketing campaigns, media & search and all overall analytics to drive growth in e-Commerce channel., This role will report to Marketing Director Directly.

• Drive traffic and revenue to platforms – Define strategy for traffic acquisition in all platforms / drive conversion
• e-Performance Marketing Analytics
• Brand connection
• Budget planning
• Manage and optimize media & marketing spend
• Media & Search – Identify right media / channel
• Bidding strategy – Return on Ad Spend (ROAS)
• Design campaign & develop content and plan content calendar across all platforms
• Analyze statistical trend and insight
• Conduct strategy of livestreaming and any initiative media channel

• 5+ years of experiences in eCommerce, online media & search, digital marketing and online marketing performance analytics
• Develop and manage category strategic marketing plan in eCommerce
• Possess superb knowledge and experience in leading and managing digital media, social media, brand and O2O including agencies
• Ability to plan and execute a content marketing strategy, aligned with the consumer journey and overall marketing strategy
• Solid experience in building an organic search marketing strategy and optimise paid search campaigns and paid ads to boost conversions
• Manage eCommerce budget plan and set up marketing performance KPIs and analytics to measure ROI, ROAS for digital activities in eCommerce channel
• Proven record of driving a successful business through sales or marketing
• Strong analytical and data-mining aptitude; ability to use data to develop and support decisions
• Strong interpersonal skills, able to independently lead, coach and motivate team and internal cross-functional teams
• Strong entrepreneurial spirit, hands-on experience with eCommerce and good at dealing with ambiguity in a start-up like environment

Bachelor Degree of marketing or related fields