Added 53 days ago

Performance Marketing Executive


Job typePermanent


Job FunctionMarketing

IndustryAutomotive/ Ancillaries

Job IDJN -032024-125253

About the Company

Our partner is premium car company, this role must oversee all e-Performance Marketing covers e-Commerce marketing strategy, user experiences, marketing campaigns, media & search and all overall analytics to drive growth in e-Commerce channel., This role will report to Marketing Director Directly.

Job Responsibilities

  • Drive traffic and revenue to platforms – Define strategy for traffic acquisition in all platforms / drive conversion
  • e-Performance Marketing Analytics
  • Brand connection
  • Budget planning
  • Manage and optimize media & marketing spend
  • Media & Search – Identify right media / channel
  • Bidding strategy – Return on Ad Spend (ROAS)
  • Design campaign & develop content and plan content calendar across all platforms
  • Analyze statistical trend and insight
  • Conduct strategy of livestreaming and any initiative media channel

Experience requirements

  • 5+ years of experiences in eCommerce, online media & search, digital marketing and online marketing performance analytics
  • Develop and manage category strategic marketing plan in eCommerce
  • Possess superb knowledge and experience in leading and managing digital media, social media, brand and O2O including agencies
  • Ability to plan and execute a content marketing strategy, aligned with the consumer journey and overall marketing strategy
  • Solid experience in building an organic search marketing strategy and optimise paid search campaigns and paid ads to boost conversions
  • Manage eCommerce budget plan and set up marketing performance KPIs and analytics to measure ROI, ROAS for digital activities in eCommerce channel
  • Proven record of driving a successful business through sales or marketing
  • Strong analytical and data-mining aptitude; ability to use data to develop and support decisions
  • Strong interpersonal skills, able to independently lead, coach and motivate team and internal cross-functional teams
  • Strong entrepreneurial spirit, hands-on experience with eCommerce and good at dealing with ambiguity in a start-up like environment

Education requirements

Bachelor Degree of marketing or related fields

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