Marketing Analyst
LocationBangkok
Job typePermanent
Salary50,000-60,000 ฿
About the Company
Our client is an Italian company expertise in geotechnical and environmental engineering solutions. They are looking for Marketing Analyst to respond for the planning, timely execution & monitoring of the Thailand region’s marketing plan.
Job Responsibilities
- Oversee and manage the implementation of the marketing plan.
- Organize and manage all customer events, exhibitions, seminars, trainings, road shows in line with the marketing plan.
- Manage and write content for both online and print campaigns (brochures, press releases, videos, website material etc.).
- Monitor the progress of all marketing campaigns in CRM using various metrics and prepare & submit monthly performance reports.
- Work closely with marketing suppliers/vendors (creative agencies, promotional material suppliers, media agencies, social media agencies etc.)
- Manage and monitor the digital marketing strategy for the region – including social media management, email marketing and webinars
- Arrange the effective distribution & inventory of all marketing materials
- Develop relationships with key stakeholders, both internal (cross functional) and external (associations, trade bodies, market research agencies etc.)
- Work closely with internal stakeholders (sales, business development, technical) to understand the business priorities (products, market segments, customer groups, opportunities mix etc.) and using these inputs to improve/better align the marketing strategy & mix
- Monitor competitor activities and prepare monthly market intelligence reports
- Assist with development of the integrated marketing plan
Experience requirements
- Minimum 3 years of work experience in a similar Marketing Communications role
- Proficiency in MS Office – excellent Excel and PowerPoint skills
- Working knowledge of marketing tools including Canva, MailChimp and GoToWebinar (or similar)
- Excellent Written and Verbal Communication Skills
- Willing to travel within Thailand