Added 16 days ago

Senior Paid Search Spacialist

LocationBangkok

Job typePermanent

SalaryNegotiable

Job FunctionMarketing

IndustryAdvertising/PR/Events

Job IDJN -112024-138533


About the Company

·      Analyze Digital Marketing

·      Google analysis

·      Digital Marketing Strategy

Job Responsibilities


  • Developing and implementing Search Marketing Campaigns, ensuring optimal performance and adherence to objectives.
  • Continuously analyzing campaign performance and devising insightful, actionable optimization strategies.
  • Managing budget utilization effectively and maintaining key performance indicators (KPIs) in alignment with organizational goals.
  • Analyzing Ad Campaigns and overseeing tracking implementations for accurate data assessment.
  • Monitoring and analyzing data from paid search campaigns to derive valuable recommendations for continuous improvement.
  • Coordinating with the EU Headquarters and local LG team members to align on KPIs and streamline processes.
  • Collaborating internally with other channels to maximize Return on Investment (ROI) and Return on Advertising Spend (ROAS) throughout the customer journey.


Experience requirements


  • A minimum of 4-6 years of hands-on experience in Paid Search.
  • Proven experience with Paid Search platforms such as Google and Bing, including proficiency in SA360 (Floodlight framework).
  • Expertise in Google Shopping, Performance Max, Dynamic Search Ads (DSA), and Responsive Search Ads (RSA) strategies.
  • Familiarity with Google Merchant Centre and proficiency in Feed Management Tooling.
  • Experience in implementing and managing sophisticated smart bidding strategies.
  • Proven experience in Ad Testing methodologies.
  • Strong data and analytical skills, with proficiency in using Google Analytics.
  • Exceptional organizational and time management skills.
  • Effective communication and presentation skills
Contact Person
  •   Bunyapa Phakdurong
  •  bunyapa.ph@adecco.com
  •  Tel.+6621213500

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