Brand Manager/ Senior Brand Manager (Marketing

Our client stands as one of Thailand's most renowned cosmetic brands, celebrated for its unwavering commitment to quality, innovation, and cultural resonance. They are on the look for Brand Manager/ Senior Brand Manager to join their dynamic team. This pivotal role will be overseeing the entire spectrum of branding, communication, content marketing, and new product launches.

Responsibilities:

• Lead branding efforts by crafting and executing effective marketing strategies to meet brand goals.
• Analyze campaign performance and create insightful reports for continuous improvement.
• Stay updated on consumer trends, market dynamics, and competitors through thorough research.
• Manage marketing budgets efficiently, ensuring resources are allocated for maximum impact.
• Drive brand awareness for new products and target audiences through strategic communication.
• Develop compelling content and messaging strategies to resonate with our audience.
• Ensure consistent brand messaging and visuals across all marketing channels.
• Collaborate with stakeholders to successfully launch new products and campaigns.

Qualifications:

• Bachelor's degree or higher in Marketing, Business Administration, or related fields.
• Minimum 5 years' experience in branding, communication, and content marketing, preferably in cosmetics or FMCG.
• Strong analytical skills, strategic thinking, and project management abilities.
• Creative mindset with a passion for storytelling and engaging content.
• Excellent communication and interpersonal skills.
• Enthusiasm for cosmetics and makeup industry.