Brand Manager

About the Company: Our client is a world-leading company in consumer electronics, renowned for their innovative and high-quality products. They are committed to creating meaningful connections with diverse consumer groups. Currently, they are looking for a dynamic and experienced Brand Manager to develop and execute marketing strategies targeted at Myanmar consumers in Thailand.

Responsibilities:

• Develop and analyze marketing strategies targeting Myanmar consumers in Thailand and execute appropriate marketing plans.
• Monitor and evaluate marketing activities to measure effectiveness and recommend improvements.
• Implement and oversee all marketing initiatives for assigned products.
• Discover and deliver in-depth insights into Myanmar consumer behaviors to align with business goals.
• Collaborate with internal teams (retail, sales, marketing communication) to create and manage integrated marketing executions aimed at maximizing sales and achieving business objectives.
• Manage external stakeholders, including advertising agencies and channel business partners, to ensure excellent execution of marketing activities.
• Possess comprehensive knowledge of the products to develop effective communication strategies.
• Work closely with Myanmar point of sales staff to understand product, retail, and consumer feedback.
• Design and track best practices for all marketing communication activities.
• Perform other duties as assigned by management or direct supervisor.

Qualifications:

• Bachelor's degree in business administration or related fields.
• 1-2 years of marketing experience in a corporate environment.
• Strong understanding of marketing principles and strategies.
• Proficient in developing and executing integrated marketing campaigns.
• Strong analytical skills to evaluate methods, costs, and results.
• Ability to manage multiple projects and meet deadlines.
• Excellent command of English, Burmese and Thai, with strong presentation skills.
• Proficiency in MS PowerPoint and Excel.

For more information, please contact sreimom.d@adecco.com