Marketing specialist

Our client is a leading distributor in the sporting and outdoor goods industry, recognized for innovation and excellence in delivering high-quality equipment and apparel. Based in Thailand

Campaign Support & Execution:

• Assist in the planning and execution of marketing campaigns across digital, social, and traditional media.
• Work closely with the marketing team to coordinate promotional events, product launches, and sponsorship activations.
• Track the performance of campaigns, gather insights, and prepare reports for management.

Content Creation & Management:

• Collaborate with the creative team to develop engaging content, including social media posts, email newsletters, website banners, and product descriptions.
• Ensure consistency in brand messaging across all marketing channels.
• Manage social media platforms by creating content calendars, scheduling posts, and engaging with followers.

Digital Marketing:

• Assist in managing paid digital marketing campaigns (Google Ads, social media ads) to increase traffic and conversions.
• Implement SEO strategies to improve organic search rankings and drive website traffic.
• Monitor website analytics, optimize content, and improve user experience to boost e-commerce sales.

Retail Marketing:

• Coordinate with store managers and the retail team to support in-store promotions, product displays, and visual merchandising.
• Implement local marketing strategies to drive foot traffic and increase sales in specific regions.
• Assist in the development of marketing materials such as in-store signage, flyers, and product catalogs.

Customer Engagement & CRM:

• Work on customer retention strategies by managing loyalty programs, email marketing, and customer feedback initiatives.
• Analyze customer data to identify trends and create personalized marketing campaigns that increase engagement.
• Respond to customer inquiries on social media and assist in maintaining a positive brand image.

Collaboration & Coordination:

• Work closely with internal teams (creative, retail, product development) and external vendors (advertising agencies, influencers) to ensure smooth execution of marketing projects.
• Assist in managing relationships with sports organizations, athletes, and industry partners to support marketing collaborations.

• 3 - 5 years of experience in Marketing, preferably in the sport, outdoor, footwear, camping or consumer goods sectors or retail industry.
• Strong understanding of outdoor lifestyle branding and consumer behavior.
• Excellent analytical and project management skills.
• Strong communication and interpersonal skills, with the ability to collaborate across teams.
• Passion for sports and knowledge of the sports retail industry.

• Bachelor’s degree in marketing, Business Administration, or a related field