Brand Manager (FMCG)

Our Partner is famous consumer brand, The role of a brand manager in consumer goods is dynamic and multifaceted and must have solid experience in NPD.

Brand Strategy Development:

• Define and develop brand positioning, messaging, and long-term strategy.
• Conduct market research to understand consumer needs and market trends.

Campaign Management:

• Plan and execute marketing campaigns across various channels (digital, print, events).
• Monitor and analyze campaign performance, making adjustments as needed.

Product Development:

• Collaborate with product development teams to ensure new products align with brand strategy.
• Conduct competitive analysis to identify opportunities for innovation.

Brand Communication:

• Create and maintain brand guidelines to ensure consistency across all platforms.
• Manage public relations and communication strategies to enhance brand visibility.

Budget Management:

• Develop and manage marketing budgets for brand initiatives.
• Analyze ROI for campaigns and adjust budgets based on performance.

Cross-Functional Collaboration:

• Work with sales, distribution, and customer service teams to align brand goals.
• Liaise with external agencies and vendors for creative and media partnerships.

Consumer Engagement:

• Foster strong relationships with consumers through social media and customer feedback.
• Implement loyalty programs and initiatives to enhance customer retention

• 10  years of experience in brand management, marketing, or related fields.
• Experience in consumer goods and NPD management
• Strong analytical skills for market research and performance analysis.
• Excellent communication and presentation skills.
• Creativity and innovation in marketing strategies.
• Proficiency in digital marketing tools and platforms.
• Project management skills to coordinate campaigns and initiatives.
• Familiarity with data analysis software (e.g., Excel, Google Analytics).
• Knowledge of social media platforms and marketing automation tools.

Bachelor’s degree in Marketing, Business Administration, or a related field.An MBA is preferably