Paid Search Spacialist

·      Analyze Digital Marketing

·      Google analysis

·      Digital Marketing Strategy

Responsibilities:

• Developing and implementing Search Marketing Campaigns, ensuring optimal performance and adherence to objectives.
• Continuously analyzing campaign performance and devising insightful, actionable optimization strategies.
• Managing budget utilization effectively and maintaining key performance indicators (KPIs) in alignment with organizational goals.
• Analyzing Ad Campaigns and overseeing tracking implementations for accurate data assessment.
• Monitoring and analyzing data from paid search campaigns to derive valuable recommendations for continuous improvement.
• Coordinating with the EU Headquarters and local LG team members to align on KPIs and streamline processes.
• Collaborating internally with other channels to maximize Return on Investment (ROI) and Return on Advertising Spend (ROAS) throughout the customer journey.

Requirements:

• A minimum of 4-6 years of hands-on experience in Paid Search.
• Proven experience with Paid Search platforms such as Google and Bing, including proficiency in SA360 (Floodlight framework).
• Expertise in Google Shopping, Performance Max, Dynamic Search Ads (DSA), and Responsive Search Ads (RSA) strategies.
• Familiarity with Google Merchant Centre and proficiency in Feed Management Tooling.
• Experience in implementing and managing sophisticated smart bidding strategies.
• Proven experience in Ad Testing methodologies.
• Strong data and analytical skills, with proficiency in using Google Analytics.
• Exceptional organizational and time management skills.
• Effective communication and presentation skills