Trade Marketing Manager

Our client is a leading Thai FMCG companies who operating their business over decades. They are now expanding their business rapidly in many categories and looking for Trade Marketing Manager to support their fast-growing business team.

• Develop and implement trade marketing plans in line with brand objectives and sales targets.
• Collaborate with the sales and marketing teams to ensure alignment on promotional activities and campaigns.
• Manage and execute retail marketing initiatives, including in-store promotions, POS materials, and merchandising strategies.
• Monitor and evaluate the effectiveness of trade marketing activities to drive ROI and optimize future campaigns.
• Build and maintain relationships with key retail partners, distributors, and external stakeholders.
• Analyze sales data, market trends, and customer insights to identify growth opportunities.
• Ensure proper allocation and management of trade marketing budgets.

• Bachelor's degree in Marketing, Business, or related field.
• 5+ years of experience in trade marketing, preferably in FMCG, retail, or consumer goods.
• Strong understanding of retail marketing, merchandising, and category management.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to analyze data and translate insights into actionable strategies.
• Proven track record of delivering successful trade marketing campaigns.