Brand Manager (FMCG)
LocationNonthaburi
Job typePermanent
Salary80,000-120,000 ฿
About the Company
Our client's company is a manufacturer and distributor of high-quality herbal products, available both online and offline across Thailand.
Job Responsibilities
- Design and execute a comprehensive category plan that identifies and leverages opportunities in product innovation and competitive positioning.
- Oversee P&L management and ensure marketing expenditures align with budgetary guidelines.
- Develop a strategic 6-12 month portfolio roadmap that includes product development, quality enhancement, brand positioning, and pricing strategies.
- Act as the voice of the consumer, driving insights into brand strategy and product quality across cross-functional teams.
- Lead the creation and implementation of innovative marketing campaigns that reflect the brand’s vision and resonate with target audiences.
- Collaborate with internal teams and external agencies to ensure consistent and impactful messaging across all channels.
- Analyze market trends and consumer behavior to identify new opportunities for growth and recommend actionable strategies.
- Foster strong relationships with key stakeholders to enhance brand visibility and market presence.
- Drive cross-departmental collaboration to ensure seamless execution of marketing initiatives.
- Perform additional tasks as assigned by the line manager.
Experience requirements
- 3-4 years of classic brand management experience in an FMCG environment.
- Proven business management and brand development experience.
- Strong project management skills with a track record of delivering results on time and within budget.
- Excellent analytical skills, with the ability to interpret market data and consumer insights to inform strategy.
- Creative thinker with a passion for innovation and a keen understanding of market trends.
- Strong communication and interpersonal skills, capable of working collaboratively across teams.
Education requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Contact Person
- Thanarit Jirasoponrote
- thanarit.j@adecco.com
- Tel.+6621213500