Marketing Manager

An innovative convenient healthcare company with a commitment to deliver affordable and quality products to customers.

Develop and Execute Marketing Strategies:

• Create detailed marketing plans that use different channels like digital marketing, social media, content marketing, and advertising.

Implement Strategic Plans:

• Oversee the rollout of marketing campaigns, ensuring they are executed on time, stay within budget, and align with brand goals.

Work with Creative Teams:

• Collaborate with both internal and external creative teams to produce engaging content and visuals that connect with the target audience and reflect brand messaging.

Manage Marketing Budgets:

• Efficiently allocate resources across various marketing initiatives, monitor performance, and optimize spending.

Drive Brand Awareness and Engagement:

• Implement strategies to increase brand visibility and encourage meaningful customer interactions.

Lead Market Research and Analysis:

• Stay updated on market trends, consumer behavior, and competitor actions to guide marketing strategies and spot growth opportunities.

Oversee Category Development:

• Identify and develop new product categories, collaborating with different teams to launch innovative products.

Measure and Analyze Marketing Performance:

• Use data and analytics to assess the effectiveness of campaigns, find areas for improvement, and make informed decisions.

Collaborate with Advertising Agencies:

• Build and maintain strong relationships with external agencies to ensure campaigns align with brand objectives and achieve the best results.

• 10+ years of proven experience in marketing management within the FMCG industry, with a strong focus on category development
• Demonstrated ability to work collaboratively and effectively with advertising agencies
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and problem-solving abilities
• Strategic mindset with a focus on achieving measurable results

• Bachelor's degree in Marketing, Business, or a related field