Trade Marketing Manager

Our client is a marketing agency providing services, promotions, and communication solutions across the Asia Pacific, specializing in the Food and Beverage industry and promoting culinary art and culture. Their flexibility, simplicity, and efficiency distinguish them. With a robust network of partnerships, they operate offices in Singapore, Taiwan, Vietnam, and Thailand.

• Manage clients' projects including trade marketing & consumer events. 
• Define, build and implement communication and marketing strategy with Communication Managers for an integrated campaign.
• Plan and deploy trade promotion programs for food and beverage/wine products via all channels (distributors, retail, E-commerce,...)
• Propose and execute branding activations via in-store display/ OOH/sampling/gift-with-purchase, etc. to ensure effective marketing activities campaign.
• Maintain and improve good relationships with stakeholders: importers, distributors, retailers, e-commerce platforms, countries' associations, government agencies, embassies, etc. 
• Research and get in contact with potential partners to explore more cooperation opportunities. 
• Research on market, competitors and keep updated with current marketing trends. 
• Plan and organize both indoor and outdoor events with size ranging from 10 - 500 attendants. 
• Control and monitor closely projects' budget, cost ratio and ROI. 
• Track and evaluate results of each program/channel weekly, monthly.

• Minimum 3 years of trade and event marketing within the retail environment or creative agencies (preferably those who have worked with the local supermarkets and events companies). 
• Strong knowledge of consumer and customer needs with some B2B background.
• Knows what’s hot and happening in the market locally, specifically on the trade.
• Experience in planning and implementing end-to-end activities from budgeting to KPIs with retail and event partners.
• Candidates should have Trade Marketing affinity: enjoys storytelling and is passionate for food and beverage products. Have a solid understanding in marketing channels and materials.
• Proficient in using Google documents: Slides, Sheets, Docs
• Good interpersonal skills, fluent in English
• Go-getter and being proactive in start-up environment 
• Must have full working rights in Thailand