Digital Marketing Strategist

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เกี่ยวกับบริษัท

Our client is a premier manga publishing house dedicated to bringing forth innovative and diverse literary works to readers worldwide. With a commitment to excellence and a passion for storytelling,

"Digital Marketing Strategist" will focus on taking the lead in figuring out the best way to use the internet to achieve company’s objectives, ranging from increasing ROI to decreasing cart abandonment.

รายละเอียดงาน

Digital Campaigns Management:

• Plan and execute SEO/SEM, email, and social media campaigns.
• Goal: Increase sales of comic pocketbooks, e-books, and related products.

Social Media Presence:

• Design, build, and maintain our social media platforms.

Content Marketing:

• Brief graphic designers and video talents for content aligned with company's brand.

Performance Evaluation:

• Measure and report campaign performance against ROI and KPIs.
• Identify trends, insights, and optimize spend based on data.

User Experience Optimization:

• Collaborate internally to create and optimize landing pages.
• Evaluate end-to-end customer experience across channels.

Conversion Optimization:

• Instrument conversion points and optimize user funnels.

Collaboration:

• Collaborate with agencies and vendors for marketing initiatives.

Technology Evaluation:

• Evaluate emerging technologies for adoption.
• Provide thought leadership for technological advancements.

ประสบการณ์

• At least 1-3 years of working experience in agency or modern startup
• Preferably having projects with publishing clients (e.g. comic app, content website, pocketbooks) or passionate about Japanese manga's
• Experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Facebook Analytics).