Brand Manager (FMCG)
สถานที่ทำงานBangkok
ประเภทของงานพนักงานประจำ
เงินเดือนต่อรองได้
เกี่ยวกับบริษัท
Our Partner is famous consumer brand, The role of a brand manager in consumer goods is dynamic and multifaceted and must have solid experience in NPD.
รายละเอียดงาน
Brand Strategy Development:
- Define and develop brand positioning, messaging, and long-term strategy.
- Conduct market research to understand consumer needs and market trends.
Campaign Management:
- Plan and execute marketing campaigns across various channels (digital, print, events).
- Monitor and analyze campaign performance, making adjustments as needed.
Product Development:
- Collaborate with product development teams to ensure new products align with brand strategy.
- Conduct competitive analysis to identify opportunities for innovation.
Brand Communication:
- Create and maintain brand guidelines to ensure consistency across all platforms.
- Manage public relations and communication strategies to enhance brand visibility.
Budget Management:
- Develop and manage marketing budgets for brand initiatives.
- Analyze ROI for campaigns and adjust budgets based on performance.
Cross-Functional Collaboration:
- Work with sales, distribution, and customer service teams to align brand goals.
- Liaise with external agencies and vendors for creative and media partnerships.
Consumer Engagement:
- Foster strong relationships with consumers through social media and customer feedback.
- Implement loyalty programs and initiatives to enhance customer retention
ประสบการณ์
- 10 years of experience in brand management, marketing, or related fields.
- Experience in consumer goods and NPD management
- Strong analytical skills for market research and performance analysis.
- Excellent communication and presentation skills.
- Creativity and innovation in marketing strategies.
- Proficiency in digital marketing tools and platforms.
- Project management skills to coordinate campaigns and initiatives.
- Familiarity with data analysis software (e.g., Excel, Google Analytics).
- Knowledge of social media platforms and marketing automation tools.
การศึกษา
Bachelor’s degree in Marketing, Business Administration, or a related field.An MBA is preferably
ติดต่อ
- Kornpanach Natchalakorn
- kornpanach.n@adecco.com
- โทร +66 2121 3549