Senior Paid Search Spacialist

สถานที่ทำงานBangkok

ประเภทของงานพนักงานประจำ

เงินเดือนต่อรองได้

หมวดหมู่งานงานการตลาด

อุตสาหกรรมธุรกิจโฆษณา / ประชาสัมพันธ์ / งาน Event ต่าง ๆ

หมายเลขตำแหน่งงานJN -112024-138533

· Analyze Digital Marketing

· Google analysis

· Digital Marketing Strategy

Developing and implementing Search Marketing Campaigns, ensuring optimal performance and adherence to objectives.
Continuously analyzing campaign performance and devising insightful, actionable optimization strategies.
Managing budget utilization effectively and maintaining key performance indicators (KPIs) in alignment with organizational goals.
Analyzing Ad Campaigns and overseeing tracking implementations for accurate data assessment.
Monitoring and analyzing data from paid search campaigns to derive valuable recommendations for continuous improvement.
Coordinating with the EU Headquarters and local LG team members to align on KPIs and streamline processes.
Collaborating internally with other channels to maximize Return on Investment (ROI) and Return on Advertising Spend (ROAS) throughout the customer journey.

A minimum of 4-6 years of hands-on experience in Paid Search.
Proven experience with Paid Search platforms such as Google and Bing, including proficiency in SA360 (Floodlight framework).
Expertise in Google Shopping, Performance Max, Dynamic Search Ads (DSA), and Responsive Search Ads (RSA) strategies.
Familiarity with Google Merchant Centre and proficiency in Feed Management Tooling.
Experience in implementing and managing sophisticated smart bidding strategies.
Proven experience in Ad Testing methodologies.
Strong data and analytical skills, with proficiency in using Google Analytics.
Exceptional organizational and time management skills.
Effective communication and presentation skills