Marketing Manager (Retail)

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รายละเอียดงาน

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term

Planning and execution of all communications and media actions on all channels, including online and social media

Assisting with product development, pricing, and new product launches as well as developing new business opportunities

Creating and managing promotional collateral to establish and maintain product branding

ประสบการณ์

Bachelor’s degree in marketing, business administration or any field

5 years of experience in Marketing Manager with retail, fashion, home appliance or any related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Strong project management, multitasking, and decision-making skills

Good command of English